lire le livre The business of creativity : How to build the right team for success

This book addresses the need that many creative people have to take their talent to the next level. This need is to surround themselves with skilled advisors to elevate their talents to a marketable success. The title infers that the business of the creative person should be delegated to those people who possess specific skills. Each chapter will go into depth about what particular skills are necessary in your career: negotiator, financial responsibilities, marketer, hiring the right staff as well as (the people you don't need!) and when to outsource.